Bajaj Auto Exports Surge Driven by Practical and High-Volume Motorcycles
Bajaj Auto’s exports have been on a strong upward trajectory, consistently exceeding 200,000 motorcycles per month in recent months.
Although premium models like the KTM 390 and Triumph 400 series have helped the company gain attention in Western markets, they account for only a small share of total exports. The real volume comes from Bajaj’s core lineup—the Pulsar series, Dominar 400, and smaller 100–125cc commuter bikes—popular across Africa, Southeast Asia, and Latin America for everyday transportation and fleet use.
Regions like Latin America, East and Southern Africa, and Southeast Asia are seeing rising demand for reliable, affordable motorcycles, and Bajaj is well-positioned to capture this expanding market.
Domestically, Bajaj has strengthened its position in the 125cc and above segment, with the Pulsar brand leading the way. New launches, product upgrades, and rising interest in vehicle replacements, along with moderating inflation, have boosted market share.
Bajaj’s strategy focuses on gradual, targeted growth, offering multiple Pulsar variants to meet diverse customer needs rather than chasing rigid sales targets. This approach combines practical exports with strong domestic performance, reinforcing the company’s growth both at home and abroad.
